Soladay Olson

No time to promote your business? Social media languishing? Mailings bouncing back? Strapped for talented help or satisfying work?

Engage Heather Soladay Olson, a seasoned marketing and recruitment director and well-networked advocate, to get your marketing house in order and put you back on the map with targeted prospects and employers. To boost your new business potential or hireability, Heather applies confidentiality and 10+ years of experience in marketing and recruitment for renowned Minneapolis design firms.

Strategy, content creation, research, and career pathfinding.

SERVICES FOR ENTREPRENEURS & AGENCIES

Marketing communications
  • Define your target audience and develop a marketing strategy with achievable goals.
  • Plan and project manage campaigns to raise awareness with clients and prospects.
  • Draft and edit web content, marketing messages, contest entries, and press releases.
  • Assess e-marketing results and web visits for new business pursuits.
  • Acquire visibility through speaking engagements, interviews, and sponsorships.
Talent sourcing & career pathfinding
  • Source talent for short-term or permanent placement.
  • Guide candidates for a successful search, and solos to start a business.
Prospect research
  • Research prospects based on preferred size, location, industry, and business activity.
  • Manage, update, and expand your client and prospect database.
  • Assist with presentations, from RFPs and proposals to preparing for pitches.
Social media strategy
  • Activate social media conversations to educate and engage with followers.
  • Enhance your personal and business profiles for competitive positioning.

Increase your visibility.

  • Brand Identity & Tagline

    every touchpoint

  • Case Studies

    website, print, email

  • Authorship

    e-newsletter, blog, papers

  • Personal Profile

    summary, experience, bio

  • Social Media

    establish, follow, comment

  • Analytics

    assess web visits & email opens

  • Press Release

    awards, clients, events, pitch

  • Presentation Skills

    training & practice

  • Advertising & Sponsorship

    target audience

  • Database

    mailing list updates & expansion

  • Referrals

    past clients, partners, friends

  • New Prospects

    research, outreach

  • Proposals

    RFP, new format, self-initiated

  • Heather is organized, responsive, connected, encouraging, and energetic. In my experience, she is committed and follows through on what she promises.
    Jenny Schmitz-Hinshaw
    Jenny Schmitz-HinshawPresident Emeritus, AIGA Minnesota, Minneapolis