Digital Marketing Graphic Designer, I See Me!

Digital Marketing Graphic Designer, I See Me!
October 1, 2021 Heather Olson
In Uncategorized

About I See Me!

I See Me! is the leader in the personalized book market, with millions of copies sold through its website and high-end retailers. The company has developed an extensive line of award-winning personalized books and gifts that celebrate the uniqueness of each child and make keepsake gifts. The New York Times, Wall Street Journal, People Magazine, and other media have given I See Me! accolades for its very high quality, unique personalized books.

With a customer base in the hundreds of thousands, I See Me! has continued to expand sales by developing personalized puzzles, coloring books, growth charts, and other personalized products that feature the colorful and distinctive art from their beautiful books. I See Me! has recently expanded into books for adults with the launch of our new brand, Book Of Us, a relationship-based book appealing to thoughtful adult gift-givers. The company has plans to further expand its adult line over the next few years. I See Me! is owned by PlanetArt LLC, which owns several brands in the personalized gift space.

Job Purpose

We are currently seeking a self-motivated, creative Digital Marketing Graphic Designer to join our Marketing team in our Eden Prairie, MN office. You will be a key member of the team, reporting to the Vice President of Marketing (with dotted-line supervision by the Senior Art Director). You will be responsible for creating and designing marketing materials for our e-commerce business including email campaigns, product photography, and social media content. Our ideal candidate will have moderate experience designing for an online business.


  • Design and produce emails from creative briefs.
  • Create visuals for our website.
  • Create content for our social networks.
  • Photograph products to support sales and marketing efforts.
  • Build and maintain inventory of photography props.
  • Create visuals (images, ads, banners, look books, sell sheets, videos, etc.) promoting our brand and products.
  • Create videos promoting our brand and products; or work with an outside agency to do so.
  • Collaborate with the other graphic designers at I See Me.
  • Ensure all visuals meet ISM design standards and brand guidelines as outlined by Director of New Products.

Skill Set

  • Experienced digital designer with proven background in maintaining and expanding an established brand
  • Clear understanding of how to translate business needs into ideas and communicate those ideas effectively
  • Experience working with cross-functional teams including designers, marketing, sales, IT, and operations
  • Excellent verbal, written, and interpersonal relationship-building skills
  • Self-motivated, highly creative, and detail oriented
  • Knowledge of photography
  • Ability to juggle multiple projects and meet tight deadlines in a fast-paced, collaborative environment
  • Ability to take creative direction and develop original design concepts while meeting marketing goals
  • Interest in animation a plus
  • Creative writing skills a plus


  • Degree in Graphic Design or Visual Arts (or equivalent)
  • 2-5 years of experience providing graphic design services for an e-commerce company
  • Practical experience with designing digital assets (especially email layouts) and social content
  • Proficient with the Adobe Creative Suite: InDesign, Illustrator, Photoshop, and Microsoft Office


Full-time. 2 days per week in our Eden Prairie office, with opportunity to work from home 3 days per week.

How to Apply

Please email a cover letter* with your resume and portfolio link to our retained search manager, Include your salary expectations in the email. Label your email, “Your Name, Digital Marketing Graphic Designer > I See Me!”

*In your letter, share 3 brief examples from the following list…

  1. Tell us how you generated an idea on your own, developed it, and brought it to completion.
  2. Point us to examples of your lifestyle aesthetic, particularly in social media.
  3. What’s your favorite experience with photography and/or photo direction to date?
  4. Demonstrate your passion around kids and family.
  5. Which brands inspire you and why?

You’ll connect first with our search manager to clarify your application before sharing it with the I See Me! team.

We look forward to hearing from you!