Creative Director, PD Instore (on site in MSP)

Creative Director, PD Instore (on site in MSP)
April 24, 2024 Kristin
In Uncategorized


The PD Instore Creative Director will work to plan, direct, and deliver project-winning creative for clients and prospective clients across a broad range of initiatives. As a thought leader — and the definitive start and end point for groundbreaking, game-changing, and project-winning creative — this person defines and directs the process, the people, and the work…from creative brief to sell-in. This position reports to the CEO.

Essential Duties/Responsibilities

  • Develop, package, and present original creative solutions, leveraging full range of storytelling abilities to effectively sell-in ideas and solutions to our clients and prospective clients.
  • Identify trends, insights, and revenue-generating opportunities that benefit our clients and keep us ahead of the game.
  • Develop strategic, thoughtful, and creative-led proposals and pitch-based presentations, on-brand case studies, and the PD and client stories worth telling.
  • Collaborate with account/sales and management teams to transform client briefs into strong creative to powerfully operate from; define project objectives, set key win/performance metrics, and establish project approach.
  • Spearhead ideation sessions and creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, necessary reviews, and client presentations.
  • Regularly review creative work as it is developed to ensure it is on brief and on track.
  • Write concept statements, brand positioning, and copy for designs to explain POV and sell work in the simplest and most compelling way possible.
  • Maintain a standard of “creativity in reality,” working collaboratively with Proto, Drafting/Engineering, and Production to ensure we can build those ideas into reality.
  • Provide leadership and convey the vision and values of the company to the creative team while holding them accountable.
  • Work closely with leadership to identify/research new markets and generate strategic work to feed into new business strategy, generating regular insight and trend-based opportunities to elevate and connect brands w/consumers.
  • Find unique, unexpected insights and results (as a direct result of our creative responses, solutions, and innovations) worth sharing and develop as well-crafted stories.
  • Foster a culture that values family, innovation, collaboration, and empowerment.
  • Follow all safety and workplace policies.

Competencies and Skills

  • Outstanding leadership capabilities with the ability to inspire and motivate
  • Highly collaborative individual to work cohesively across departments
  • Experience developing strategically grounded, brilliant creative
  • A consummate storyteller who can effectively develop and communicate a vision through design-driven proposals, pitch decks, and client-facing presentations
  • Expertise in managing the creative development and production process across a variety of communication vehicles
  • Ability to support, understand, and enhance the strategy development process; able to fuse creativity with strong business acumen
  • Ability to synthesize and effectively communicate insights, ideas, and recommendations and to clearly explain, sell-in, and defend your work and your ideas with impeccable written, verbal, facilitation, and presentation skills
  • Comfortable with ambiguity and working in a fast-paced environment with tight deadlines, handling multiple projects with competing priorities
  • Experience with a variety of software including InDesign, 3D Max, Illustrator, and Photoshop and (near-wizardry level) Keynote, PowerPoint, etc.
  • A strong understanding of brand development, multichannel marketing concepts, and the world of retail
  • Resourceful, adaptable, creative, results-oriented, with high energy and passion for great retail design
  • Flexibility to travel between multiple PD locations (all in Minneapolis)
  • Demonstrated commitment to valuing diversity and contributing to an inclusive working environment


  • Bachelor’s degree in a design field, preferably three-dimensional designer or a Bachelor’s degree in an advertising/marketing field


  • 10-15 years of experience in a creative leadership position, preferably in project-based agency or world-class retail brand

How to Apply

Send a pdf including your letter of interest* and your resume with portfolio link to our search manager Please label the subject of your email “Your Name > Creative Director, PD Instore” and provide your salary requirement in the body of your email message.

*Respond to 2-3 of these questions…

  1. Tell us what excites you about opportunities in retail, and PD Instore in particular.
  2. Describe your leadership style.
  3. Briefly discuss how you’ve successfully developed or elevated a brand.
  4. Share what motivates you as a human.

We look forward to getting to know you!