Get New Clients
Looking for achievable ways to obtain new business?
Ready to expand your outreach with targeted prospects?
Committed to spending time each week on outgoing communication and follow-up?
Soladay Olson provides list building, messaging, and introductions to key players we identify together. Additional consultation is available in many of the areas listed under Increase Your Visibility.
Increase Your Visibility
Brand Identity & Tagline
website, print, email
e-newsletter, blog, papers
summary, experience, bio
establish, follow, comment
assess web visits & email opens
enter annual favorites
awards, clients, events, pitch
Advertising or Sponsorship
panel, podium, round table
training & practice
professional events, coffees
mailing list updates & expansion
past clients, partners, friends
RFP, new format, self-initiated
board or committee leader
“I’m getting a surprising number of responses to the marketing emails (over 25%), and I’ve only sent off about 12 messages. Nice work finding me some good leads! What I love the most is that I own the relationships you help me establish.”Robert CampbellRetouching and Photocomposition, Tuckyhut LLC
Here’s How It Works
Individual Custom Proposal — for sole proprietors and small companies
Whether you’re a sole proprietor or small company, we’ll meet to discuss your current prospect list and desired growth plans. A proposal will be written and approved prior to further activity. You’ll then provide names of companies of interest. Next, Heather will identify those companies where she has inside connections or can research appropriate titles where connections can be made. A plan for frequency and amount of new business outreach will be created. Once introductions have been made, you will follow up Heather’s outreach on your own. We’ll also talk about whether print or email campaigns, website updates, and/or social media activity are required to simultaneously warm up awareness.
Group Marketing Session — for a contingent of entrepreneurs
Workshop includes a review of the Who, What, When, Where, Why, and How of marketing your business. Length and fee are negotiable.
Twin Cities Creatives Group Member Directory
This directory for members of Twin Cities Creatives Group* is a public resource for buyers of creative services. Claim your space, display your identity, and highlight your categories of service in this free marketing tool. It’s easy, it’s quick, and your ad will be posted in fairly short order (within 24-48 hours of your entering content). It’s password protected, yet available for public viewing.
*TCCG is a Google Group of 300+ independent creatives doing business in design, art direction, illustration, photography, web development, writing, marketing, and more. If you’re a solopreneur, but not a member yet, simply ask Viet Do to add you (no cost). Tell him Heather Olson sent you!