Get New Clients

Get New Clients

Looking for achievable ways to obtain new business?
Ready to expand your outreach with targeted prospects?
Committed to spending time each week on outgoing communication and follow-up?

Soladay Olson provides prospect list building, messaging, and introductions to key players we identify together. Let’s set up an introductory lead-generation consultation and assessment of the tactics you’re using. (See Increase Your Visibility below.) Kick off the process here.

To develop awareness for your business through Soladay Olson’s network, sign up for a feature in several social channels. Here’s how. 

Increase Your Visibility

  • Brand Identity & Tagline

    consistent at every touchpoint

  • Case Studies

    website, print, email

  • Authorship

    e-newsletter, blog, podcast

  • Personal Profile

    summary, experience, bio

  • Social Media

    follow, comment, initiate

  • Analytics

    assess web visits & email opens

  • Competitions

    enter annual favorites

  • PR Strategy

    awards, clients, newsjacking

  • Advertising or Sponsorship

    target key audience

  • Speaking / Teaching

    panel, podium, classroom

  • Presentation Skills

    training & practice

  • Networking

    professional events & coffees

  • Database

    mailing list updates & expansion

  • Referrals

    past clients, partners, alumni

  • New Prospects

    research, business news, outreach

  • Proposals

    RFP or self-initiated

  • Volunteer

    board, committee, mentor

  • “This process does not seem to be an exact science, but I feel so much better having specific assignments to help make it smoother, and guardrails I can acknowledge. Makes the whole thing feel less overwhelming.”

    Emily Simon
    Emily SimonFreelance Writer/Producer
All Testimonials

Here’s How It Works

Individual Custom Proposal — for Solopreneurs and Small Businesses

Whether you’re a sole proprietor or small company, we’ll meet to discuss your current online presence and marketing approach, your prospect list, and your desired growth plans. For most solos, we’ll proceed as described in Find a Great Job under “Here’s How It Works.”

For a deeper marketing dive, you’ll provide names of companies and industries of interest. Heather will identify appropriate titles for networking where she has existing connections. A plan for frequency and amount of new business outreach will be created. A proposal including referral fees will be agreed upon by you prior to further activity.

Once introductions have been made, you’ll follow up with Heather’s contacts on your own. We’ll also talk about how print or email campaigns, website updates, and/or social media activity could simultaneously warm up awareness.

Let’s devise a plan!

Group Marketing Session — for a Contingent of Entrepreneurs

Workshop includes a review of the Who, What, When, Where, Why, and How of marketing your business. Length and fee are negotiable. Want to set a date?

Twin Cities Creatives Group Member Directory

This directory for members of Twin Cities Creatives Group* is a public resource for buyers of creative services. Claim your space, display your identity, and highlight your categories of service in this free marketing tool. It’s easy, it’s quick, and your ad will be posted in fairly short order (within 24-48 hours of your entering content). It’s password protected, yet available for public viewing.

*TCCG is a Google Group of 300+ independent creatives doing business in design, art direction, illustration, photography, web development, writing, marketing, and more. If you’re a solopreneur, but not a member yet, simply ask Viet Do to add you (no cost). Tell him Heather Olson sent you!

Let’s make it happen!
Contact me for a meeting and proposal.

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