Get New Clients
Looking for achievable ways to obtain new business?
Ready to expand your outreach with targeted prospects?
Committed to spending time each week on outgoing communication and follow-up?
Soladay Olson provides prospect list building, messaging, and introductions to key players we identify together. Let’s set up an introductory lead-generation consultation and assessment of the tactics you’re using. (See Increase Your Visibility below.) Kick off the process here.
To develop awareness for your business through Soladay Olson’s network, sign up for a feature in several social channels. Here’s how.
Increase Your Visibility
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Brand Identity & Tagline
consistent at every touchpoint
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Case Studies
website, print, email
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Authorship
e-newsletter, blog, podcast
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Personal Profile
summary, experience, bio
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Social Media
follow, comment, initiate
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Analytics
assess web visits & email opens
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Competitions
enter annual favorites
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PR Strategy
awards, clients, newsjacking
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Advertising or Sponsorship
target key audience
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Speaking / Teaching
panel, podium, classroom
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Presentation Skills
training & practice
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Networking
professional events & coffees
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Database
mailing list updates & expansion
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Referrals
past clients, partners, alumni
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New Prospects
research, business news, outreach
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Proposals
RFP or self-initiated
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Volunteer
board, committee, mentor
“Heather’s extensive social media network is an asset to her clients: She is attentive to new opportunities and has remained a tireless advocate for my business interests. I strongly recommend Heather to any and all creatives who want to build their businesses, and do so with a consummate professional.”
Sandy Wolfe WoodPrincipal, Designing Change
Here’s How It Works
Individual Custom Proposal — for Solopreneurs and Small Businesses
Whether you’re a sole proprietor or small company, we’ll meet to discuss your current online presence and marketing approach, your prospect list, and your desired growth plans. For most solos, we’ll proceed as described in Find a Great Job under “Here’s How It Works.”
For a deeper marketing dive, you’ll provide names of companies and industries of interest. Heather will identify appropriate titles for networking where she has existing connections. A plan for frequency and amount of new business outreach will be created. A proposal including referral fees will be agreed upon by you prior to further activity.
Once introductions have been made, you’ll follow up with Heather’s contacts on your own. We’ll also talk about how print or email campaigns, website updates, and/or social media activity could simultaneously warm up awareness.
Group Marketing Session — for a Contingent of Entrepreneurs
Workshop includes a review of the Who, What, When, Where, Why, and How of marketing your business. Length and fee are negotiable. Want to set a date?
Twin Cities Creatives Group Member Directory
This directory for members of Twin Cities Creatives Group* is a public resource for buyers of creative services. Claim your space, display your identity, and highlight your categories of service in this free marketing tool. It’s easy, it’s quick, and your ad will be posted in fairly short order (within 24-48 hours of your entering content). It’s password protected, yet available for public viewing.
*TCCG is a Google Group of 300+ independent creatives doing business in design, art direction, illustration, photography, web development, writing, marketing, and more. If you’re a solopreneur, but not a member yet, simply ask Viet Do to add you (no cost). Tell him Heather Olson sent you!